This category contains 16 posts

What if textbooks were free?

No longer an undergraduate fantasy, free, open textbooks are a current reality and are set to become a regular part of postsecondary education in BC.  In October of 2012 the BC Ministry of Advanced Education, Innovation and Technology announced efforts to have open text books for 40 of BC’s most popular post-secondary courses. (Ministry of … Continue reading

Adding a Twitter Block to Your Moodle Site

UPDATE: August 2, 2013! With changes to Twitter’s API come necessary changes to the steps to add a Twitter Block to Moodle.  What follows is the “new and improved” how to… To easily keep dynamic content on the Moodle sites for my courses I add a Twitter block.  Since it’s that time of year when … Continue reading

Markup & Margin Math – A video tutorial

It’s that time of year again, the 1st year marketing classes I’m teaching are learning all about markup and margin math.  To help with the basics I’ve posted a video that demonstrates a really cool visual tool that keeps me from mixing up the formulas for markup and margin. The “MC Chocolate Bar”, (yes, it … Continue reading

Convocation – A Great Day To Be a Teacher

You might think that after 10 years of teaching, attending convocation ceremonies would get, well, old.  It’s not true for me.  In fact, I might be getting even more sentimental with each passing year.  Yes, I still get a little uncomfortable dressing up like Professor McGonagall and heading out in public, but the pageantry of … Continue reading

Speed Dating to Form Project Teams

We all know how important it is for people to be able to work with others and manage a team.  Business students most certainly need these skills and so the vast majority of the business courses I teach involve some aspect of group work.  Many of these teams are formed early in the term, sometimes … Continue reading

Vote Now! – What is Marketing Information Management All About?

Within a few short days the first MRKT3240 Marketing Information Management course will wrap up. The e-portfolio assignment that concludes the course asked for reflections on learning from the term and demonstration of newly acquired expertise.  The best of these pieces will be showcased on the http://www.kwantlenmarketing.com site to represent the work of this term and demonstrate … Continue reading

Student Blogging in Higher Ed Part Two – Professional Expectations

In the BBA in Marketing Management at Kwantlen we are working to develop practical professional online skills in our students.  I see two great reasons to support this effort with blogging. Business are blogging to build value added communities for their customers.  They need people with blogging experience to make this happen. Developing a personal … Continue reading

Student Blogging in Higher Ed, Part One – Getting Ready

Blogging is a great way to report and chronicle anything that is important to you. It seems only right then that blogging would have meaningful applications in higher education.  After all, university is an adventure and adventures make for great stories. During the summer term I introduced blogging to the my classroom in two different … Continue reading

A Failed Experiment? Class Workshop – Peer Paper Review

I have often thought it a shame that the work students produce for final projects, essays and reports is often never shared beyond the individual/group authors and their instructor. Why should great work be confined like this? Why shouldn’t students have a chance to see what their peers are writing? Why not give them an … Continue reading

Kwantlen’s Hiring Marketers!

With all I write about here, you know that I love my job.  If you are an enthusiastic marketing professional and you’d like to share your expertise with the next generation of marketers, this is your chance to see first hand what I’m raving about. The marketing faculty at Kwantlen is looking for professionals to … Continue reading

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