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Reforming Education Makes Brains Hurt

Sir Ken Robinson has eloquently explained to me why encouraging divergent thinking in post secondary marketing students is sometimes an incredible challenge. Their education experience has taught them to find the “right” answer. Then they hit my classroom … What are they supposed to do when there is no perfect solution? How do you learn … Continue reading

Quantifying your Target Market – The Dragons Drive the Point

This week the intro marketing classes have been discussing target market selection.  As part of the marketing plans they are building, they must describe 3 potential target markets for their innovations and then explain which is going to be their primary target and why.  The descriptions are to include demographic, psychographic, geographic, and product related … Continue reading

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