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Marketing

This category contains 2 posts

Markup & Margin Math – A video tutorial

It’s that time of year again, the 1st year marketing classes I’m teaching are learning all about markup and margin math.  To help with the basics I’ve posted a video that demonstrates a really cool visual tool that keeps me from mixing up the formulas for markup and margin. The “MC Chocolate Bar”, (yes, it … Continue reading

Vote Now! – What is Marketing Information Management All About?

Within a few short days the first MRKT3240 Marketing Information Management course will wrap up. The e-portfolio assignment that concludes the course asked for reflections on learning from the term and demonstration of newly acquired expertise.  The best of these pieces will be showcased on the http://www.kwantlenmarketing.com site to represent the work of this term and demonstrate … Continue reading

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