Marketer - Teacher - Life Long Learner I love my job! I teach Marketing and Organizational Behaviour in undergraduate programs at Kwantlen Polytechnic University in BC. I consider myself a learning coach. My role in the classroom is to create an engaging learning environment where students are excited about their journey of discovery in the business world. Here I chronicle my coaching approach, share resources, and engage with students & colleagues. The views and perspectives I present here are purely personal, and don't necessarily reflect those of my university. If you are a "coach" too, feel free to borrow what you find here. Let me know how it works for you.
amandabickell has written 24 posts for Amanda Bickell

The Return of “Amandageddon”

  via forrester.typepad.com At the GetContagious BCAIM conference last week attendees were given a copy of Seth Godin’s “Linchpin: Are you Indispensable?”. I love free stuff. Best of all – this free stuff was a “gift”. Godin’s comments on the roles of teachers and education in our emerging economy have really struck a cord with … Continue reading

Shining a Bright Light on “The Shadow Scholar”

via chronicle.com Sent to me by a colleague, who knows how I feel about cheating, this article got my blood boiling – http://chronicle.com/article/The-Shadow-Scholar/125329 It is the tale of professional paper writer. I wonder if I’ve seen any of his work? If I have – shame on me. Sure, we know that students cheat. Get any … Continue reading

Kwantlen Eagles – Being a Member of a Higher Ed Community has its perks!

via hancockwildlife.org On Friday, November 5 I had the pleasure of attending the first, of what I hope will be many, lecture series at the newly launched Aboriginal Gathering Place at Kwantlen’s Surrey campus. The guest speakers were David Hancock, who has dedicated a lifetime of research to “soar with” eagles, and Lekeyten Antone of … Continue reading

Quantifying your Target Market – The Dragons Drive the Point

This week the intro marketing classes have been discussing target market selection.  As part of the marketing plans they are building, they must describe 3 potential target markets for their innovations and then explain which is going to be their primary target and why.  The descriptions are to include demographic, psychographic, geographic, and product related … Continue reading

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