Marketer - Teacher - Life Long Learner I love my job! I teach Marketing and Organizational Behaviour in undergraduate programs at Kwantlen Polytechnic University in BC. I consider myself a learning coach. My role in the classroom is to create an engaging learning environment where students are excited about their journey of discovery in the business world. Here I chronicle my coaching approach, share resources, and engage with students & colleagues. The views and perspectives I present here are purely personal, and don't necessarily reflect those of my university. If you are a "coach" too, feel free to borrow what you find here. Let me know how it works for you.
amandabickell has written 24 posts for Amanda Bickell

A Failed Experiment? Class Workshop – Peer Paper Review

I have often thought it a shame that the work students produce for final projects, essays and reports is often never shared beyond the individual/group authors and their instructor. Why should great work be confined like this? Why shouldn’t students have a chance to see what their peers are writing? Why not give them an … Continue reading

Kwantlen’s Hiring Marketers!

With all I write about here, you know that I love my job.  If you are an enthusiastic marketing professional and you’d like to share your expertise with the next generation of marketers, this is your chance to see first hand what I’m raving about. The marketing faculty at Kwantlen is looking for professionals to … Continue reading

Does “Eligible to Graduate” = “Work Ready”?

Overheard in a meeting this past week, “There is a clear distinction between students who are eligible to graduate, and those who are qualified to practice”.  Whoa! Hold the phone! Did I hear that correctly? Okay, so after I peeled myself off the ceiling, got my heart rate back to normal, and thankfully, continued to … Continue reading

Jason Fried: Meaningful work doesn’t happen at work (via Kwantlen Marketing Community)

I am currently being inspired by the work of Jason Fried of 37 Signals in his book “Rework“. The practical, get it done philosophy aligns well with the Seth Godin motto of “ship it”. ( check out Seth’s blog for one of my favourite Godin posts on shipping.) I’m glad to see fantastic resources and … Continue reading

The Now Revolution – Loved It! Sorry, You Can’t Borrow It.

via chapters.indigo.ca I read a lot. This book has hit the shelf of “never let anyone borrow it”. So sorry, you’ll have to get your own copy. Why am I so possessive? This book is exactly what so many businesses, and therefore so many business students, need to make social media work for them & … Continue reading

I’ve Fired PowerPoint from My Teaching. Yes Really! Find Out Why, How & What’s Happened So Far

  I was being consumed by slide creation, animation, and summarizing lessons into bullet points.  I was working with the text material for hours before each class.  Once the file was complete I was spending more time uploading it and converting it into multiple formats to make the slides readily available for the students.  It … Continue reading

BBAMM Students At Their Best

I love my job.  I’ve said it before and I’ll say it again.  Today I am reminded why this is so much fun.  These fantastic Marketing Management students dedicated their Saturday afternoon to being ambassadors for their degree.  They spent 3 hours at Kwantlen’s Open House meeting parents, new university students and soon to be … Continue reading

Reforming Education Makes Brains Hurt

Sir Ken Robinson has eloquently explained to me why encouraging divergent thinking in post secondary marketing students is sometimes an incredible challenge. Their education experience has taught them to find the “right” answer. Then they hit my classroom … What are they supposed to do when there is no perfect solution? How do you learn … Continue reading

Twitter is Great 4 Learning – 5 ways To Teach to Twits

Kwantlen’s #kweetup brought together faculty and students to share ideas on how to make the most of Twitter in the classroom.  So many folks from that session have been asking questions over the weekend that I’ve been inspired to share some Twitter insights. Here are 5 ways to use Twitter for learning. When I first … Continue reading

Isn’t this how #MRKT3311 works? – We Hold These Tweets To Be Self-Evident [COMIC]

via mashable.com  

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