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amandabickell

Marketer - Teacher - Life Long Learner I love my job! I teach Marketing and Organizational Behaviour in undergraduate programs at Kwantlen Polytechnic University in BC. I consider myself a learning coach. My role in the classroom is to create an engaging learning environment where students are excited about their journey of discovery in the business world. Here I chronicle my coaching approach, share resources, and engage with students & colleagues. The views and perspectives I present here are purely personal, and don't necessarily reflect those of my university. If you are a "coach" too, feel free to borrow what you find here. Let me know how it works for you.
amandabickell has written 24 posts for Amanda Bickell

HVAC Engineers + Social Media = ? I can’t wait to see

I had the honour of meeting a most knowledgeable group of people yesterday.  I’ll readily admit that I have very little understanding of the world of HVAC Engineering.  I’m not sure what a “day in the life” of these professionals looks like, and I can’t fully appreciate the intricacies of their expertise, but I can … Continue reading

What if textbooks were free?

No longer an undergraduate fantasy, free, open textbooks are a current reality and are set to become a regular part of postsecondary education in BC.  In October of 2012 the BC Ministry of Advanced Education, Innovation and Technology announced efforts to have open text books for 40 of BC’s most popular post-secondary courses. (Ministry of … Continue reading

Adding a Twitter Block to Your Moodle Site

UPDATE: August 2, 2013! With changes to Twitter’s API come necessary changes to the steps to add a Twitter Block to Moodle.  What follows is the “new and improved” how to… To easily keep dynamic content on the Moodle sites for my courses I add a Twitter block.  Since it’s that time of year when … Continue reading

Markup & Margin Math – A video tutorial

It’s that time of year again, the 1st year marketing classes I’m teaching are learning all about markup and margin math.  To help with the basics I’ve posted a video that demonstrates a really cool visual tool that keeps me from mixing up the formulas for markup and margin. The “MC Chocolate Bar”, (yes, it … Continue reading

Access Copyright – Our “Burning Platform” moment?

I appreciate that a difficult decision is before the leadership of many Canadian universities, including Kwantlen, with regards to the Access Copyright agreement.  I’ve reviewed positions of many dissenting voices including Kwantlen’s Student Association and Faculty Association, Michael Geist, (Professor of Law at the University of Ottawa where he holds the Canada Research Chair in … Continue reading

Convocation – A Great Day To Be a Teacher

You might think that after 10 years of teaching, attending convocation ceremonies would get, well, old.  It’s not true for me.  In fact, I might be getting even more sentimental with each passing year.  Yes, I still get a little uncomfortable dressing up like Professor McGonagall and heading out in public, but the pageantry of … Continue reading

Speed Dating to Form Project Teams

We all know how important it is for people to be able to work with others and manage a team.  Business students most certainly need these skills and so the vast majority of the business courses I teach involve some aspect of group work.  Many of these teams are formed early in the term, sometimes … Continue reading

Vote Now! – What is Marketing Information Management All About?

Within a few short days the first MRKT3240 Marketing Information Management course will wrap up. The e-portfolio assignment that concludes the course asked for reflections on learning from the term and demonstration of newly acquired expertise.  The best of these pieces will be showcased on the http://www.kwantlenmarketing.com site to represent the work of this term and demonstrate … Continue reading

Student Blogging in Higher Ed Part Two – Professional Expectations

In the BBA in Marketing Management at Kwantlen we are working to develop practical professional online skills in our students.  I see two great reasons to support this effort with blogging. Business are blogging to build value added communities for their customers.  They need people with blogging experience to make this happen. Developing a personal … Continue reading

Student Blogging in Higher Ed, Part One – Getting Ready

Blogging is a great way to report and chronicle anything that is important to you. It seems only right then that blogging would have meaningful applications in higher education.  After all, university is an adventure and adventures make for great stories. During the summer term I introduced blogging to the my classroom in two different … Continue reading

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