Overheard in a meeting this past week, “There is a clear distinction between students who are eligible to graduate, and those who are qualified to practice”. Whoa! Hold the phone! Did I hear that correctly?
Okay, so after I peeled myself off the ceiling, got my heart rate back to normal, and thankfully, continued to listen, there followed a thoughtful and rational argument for the distinction. For many programs of study at universities there are external bodies that grant the professional designations that allow professionals to practice. Yes, you must successfully graduate from the program, but then there is the final hurdle, passing the industry’s governing body, that finally allows you to be what you’ve studied to become. Accountants and nurses are professionals that experience this.
What does this mean for fields such as marketing where there is no single licensing body to crown the capable? Sure, there are plenty of designations in the marketing field, but no single body that grants the “must have” declaration that you are a marketer.
So I wonder, if you are a student, a marketer, an employer, a faculty member, what do you think “Eligible to Graduate” means for BBA Marketing Management students? If they graduate, should they be ready to work? and at what?